LGBTQ People Need Massage Too: 4 Ways to Welcome a Diverse Clientele

As massage therapists, we are tasked to care for others and to meet our clients where they’re at, free of judgement. In this profession, we have the remarkable opportunity to work with people in very intimate, vulnerable settings, and that honor needs to be taken seriously and should be re-evaluated regularly to encourage a sense of safety, both physically and emotionally, every time a client is with us. Ensuring that your website, language, and professional reputation in- and outside your studio reflect this will go a long way towards helping your clients feel more supported before they even pick up the phone to book their first appointment, and when they are in your studio as well. If you’re looking for ways to welcome a more diverse clientele and show your support for the LGBTQ community, here are four important things you can do.